Privacy policy

At Optiml, we take your privacy seriously. This Privacy Policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

• Information you provide: - such as your email address when joining our waitlist or signing up for an account.
• Usage data: - such as page visits, clicks, and calculator inputs (stored locally in your browser).
• Technical data: - including IP address, browser type, device type, and operating system (via analytics tools).

• To provide and personalise our tools, calculators, and guides.
• To remember your settings and calculator inputs (via local storage).
• To improve our website and measure performance using analytics (with your consent).
• To send important updates or service messages if you have signed up for communications.
• To comply with our legal obligations.

We process your data on the following legal bases under UK GDPR:

• Consent: - when you accept cookies, sign up for our waitlist, or opt into marketing emails.
• Contract: - when we need your data to provide a service you have requested.
• Legitimate interests: - to improve our services and keep our site secure.
• Legal obligation: - when we are required to retain data by law or respond to lawful requests.

We do not sell your personal data. We may share data with trusted service providers (such as hosting, analytics, or email providers) to operate our website. These providers are contractually required to keep your data secure and use it only for the agreed purpose.

We keep personal data only as long as necessary for the purposes described above or as required by law. Local storage data (e.g., calculator inputs) stays in your browser until you clear it manually or reset your calculator settings.

You have the right to:

• Access a copy of the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (where legally permissible).
• Object to certain processing, including marketing.
• Withdraw your consent at any time (this will not affect prior lawful processing).

To exercise these rights, email us at contact@optiml.co.uk.

If we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO.

If you have any questions about this Privacy Policy or how we process your data, please email contact@optiml.co.uk. You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.